Klaviyo segment
You guess what high intent means.
- Event
- Viewed Product
- Threshold
- ≥ 3 views
- Lookback
- 30 days
But why 3 product views? Why 30 days?
And how do you adjust those thresholds for a product launch or Black Friday?
Tested across 4 million contacts 15 consumer brands $2B in combined GMV
Sell more to the audience you already own.
Bloomio uses browsing behavior to spot subscribers showing signs they’ll buy. It groups them into segments in Klaviyo, so you can tailor campaigns and flows to each group.
Start for free
7-day free trial. Cancel anytime.
8,000+ high-intent
leads who haven’t
purchased 🔥
Recommended playbook:
First purchase nudge
Most "intent" segments don't tell the whole story.
Klaviyo can tell you when someone viewed a product, opened an email, added to cart, or purchased before. Those events matter. But they don't automatically tell you when one customer may be materially closer to a purchase than others.
Demand is always forming within your list. See it early and understand where customers seem to be in their buying decision.
Viewed Product ≥ 3 times in the last 30 days
Sally Onetimer
- Visited once
- Stayed for 45 seconds
- Last seen 4 weeks ago
Joe Hotlead
- Returned 4x to the store
- Spent 52 minutes total
- Last seen yesterday
Klaviyo segments can group very different buying behavior together.
Actionable segments. Built for high-converting customer behavior.
Bloomio uses purchase history and recent browsing intent to build segments in Klaviyo and updates them every 15 minutes.
Visits your store
Visitor
Invite them to subscribe.
Becomes a known contact
Potential Buyers
Known contacts who haven’t ordered yet.
High intentMedium intentLow intentPlaces an order
Repeat Buyers
Customers whose last order is within your buying window.
High intentMedium intentLow intentNo order within your window
Winback Opportunities
Past customers whose last order is outside your buying window.
High intentMedium intentLow intent
Klaviyo tracks events.
Bloomio models behavioral patterns.
Bloomio segment
Bloomio continuously learns high-converting browsing patterns in near real-time.
- Visit frequency
- Time on site
- Browsing depth
- Products viewed
- Cart activity
- Checkout activity
Every 15 minutesIntent updated in Klaviyo
A custom profile property that you can safely use in your Klaviyo campaigns and live flows.
Built on real ecommerce shopper data.
Bloomio's intent signal was tested across 4,000,000+ contacts from 15 consumer brands generating $2B in GMV. Across all merchants, the high intent groups accounted for more orders per active profile relative to the medium and low groups.
Download the whitepaper
No email required
3.3X
Higher purchase incidence
Up to 8X
Higher orders per active profile
Up to 21X
Higher repeat order incidence
+74%
Revenue per message
First three metrics: observed differences between high- and low-intent groups in the study.
+74%: a separate, limited two-week SMS product-view abandonment A/B test versus control. One activation example, not a universal expected lift.
Find the audience. Then know what to do with it.
High-intent shoppers tend to buy sooner than shoppers with medium or low intent. Explore playbooks that tailor your campaigns and flows to each audience.
Potential Buyers
Build trust or nudge the first order?
High Intent
- Pair a strong product benefit with fit, shipping, or returns reassurance.
- Link to a starter set or a clear first-purchase destination.
Medium Intent
- Use reviews, fit guidance, or FAQs to support the decision.
- Guide selection with a starter set, comparison, or product finder.
Low Intent
- Explain one practical use case with a short guide or demonstration.
- Invite exploration of a small starter collection before a purchase ask.
No Recent Intent
- Use a launch or seasonal need to introduce the brand again.
- Explain why a best seller or starter set makes a good first purchase.
Repeat Buyers
Nurture or suggest the next product?
High Intent
- Feature replenishment or a compatible item when purchase history supports it.
- Keep the shopping message short, without a brand introduction or default coupon.
Medium Intent
- Explain how a compatible product adds to an earlier purchase.
- Compare a few relevant options using fit, use cases, or customer proof.
Low Intent
- Share care tips or a practical guide for a product they own.
- Explain what a related product adds before making another purchase ask.
No Recent Intent
- For replenishable products, use the normal buying cycle to time a reminder.
- Otherwise, show relevant newness or an addition supported by purchase history.
Winback Opportunities
Rebuild interest or invite to buy again?
High Intent
- Use a short welcome-back message with one credible place to restart.
- Lead with current product value or a useful improvement before considering an incentive.
Medium Intent
- Support what is new or improved with reviews or practical product evidence.
- Offer a route back to a previously purchased category when that history is known.
Low Intent
- Show one useful product change or a simple way to try the brand again.
- Use a low-commitment invitation; send nothing further when supporting evidence is weak.
No Recent Intent
- Highlight a meaningful change or recognize the customer’s past relationship.
- Test a preference update or justified return offer; reduce follow-up if it gets no response.
Use the Bloomio skill in Claude to help customize creative, copy, campaigns and flows to each intent segment.
You work hard to create demand. We built Bloomio to help you capture it.
DTC brands invest in ads, content, and product launches. But some of that demand goes uncaptured when campaigns and flows treat different buyers alike.
“Bloomio was built to help brands find the demand already forming in the audience they own, then tailor messages and timing to purchase history and intent.”
Phil RoselliFounder, Bloomio
Follow PhilWhat retention marketers say about Bloomio
Testimonial 1 of 4: Gary M, Retention Marketing Leader
Works with your Klaviyo. You stay in control.
- Bloomio creates and maintains segments
- No migration
- No automatic creative changes
- No automatic campaign launches
- Remove it anytime
Enterprise-style segmentation without enterprise pricing.
How many subscribers do you have?
Up to 50,000 subscribers
Free
✓ Intent segments
✓ Claude skill
✕ Customer personas
✕ Life event signals
✕ Demographics
✕ Interests
Start for free
No trial or automatic move to a paid plan.
Bloomio FAQs
What does Bloomio add to Klaviyo?
Bloomio adds intent scores and segments to Klaviyo. It keeps them updated as browsing behavior changes. You get segments to help contacts make their first purchase, buy again, or return after a lapse. Use them to tailor your campaigns and flows: what you say, who you send to, and when.
How is Bloomio different from the segment conditions I set in Klaviyo?
Klaviyo builds segments from conditions you set. Bloomio learns how your highest-converting customers browse. It then compares each eligible contact’s browsing with those patterns to assess purchase intent. It checks how often they visit, how long they stay, and how deeply they browse. Intent scores update in Klaviyo every 15 minutes to keep your segments fresh.
What do High, Medium, and Low intent mean?
These levels show how closely a contact’s browsing matches patterns seen in your highest-converting customers. High intent means stronger signs of purchase intent. Medium means some signs, and Low means weaker signs. No Recent Intent means there is no recent browsing activity to assess. None of these levels guarantees a purchase.
How should I activate each intent audience?
Use Bloomio’s segments in your Klaviyo campaigns and flows. The Bloomio skill in Claude helps you explore ideas for your brand’s copy, creative, campaigns, and flows. Use your knowledge of your brand and customers to choose what to change, test, and send. The playbooks on this page are examples, not a fixed plan for your brand.
Will Bloomio change my copy, creative, flows, or campaigns?
No. Bloomio updates intent scores and segments in Klaviyo. It does not edit your copy or creative, change your flow setup, or launch campaigns. You choose where to use the segments and what to change, test, or send. If you use intent in a live flow, changes in intent can affect who receives its messages.
What data does Bloomio use?
Bloomio reads events from Klaviyo. These include store visits, product views, carts, checkouts, and orders. It uses how people browse to score intent. Past orders help place each contact in a First Purchase, Repeat Purchase, or Winback segment.
What is Bloomio's browse intent?
Browse intent is a sign of how close someone may be to buying, based on how they browse your store. Bloomio looks for patterns seen in your highest-converting customers. This helps you spot demand before a contact’s first order. At that point, there is no purchase history to guide you.
Download the whitepaperCan I use Bloomio with Composer, Claude, or ChatGPT?
Yes. Bloomio puts intent data in Klaviyo. You can use that data in Composer, or connect Klaviyo to Claude or ChatGPT. The Bloomio skill runs in Claude. It helps you tailor copy, creative, campaigns, and flows to each intent segment. You can also use Bloomio’s segments in Klaviyo without an AI tool.
Read the guideHow can Bloomio help me get more revenue from my campaigns and flows?
Bloomio helps you spot which contacts show signs they may buy. Use those segments in campaigns and flows to match what you send and how often you send it. Compare revenue per recipient to see what works for your brand.
Does Bloomio work during BFCM and other promotional periods?
Yes. Bloomio keeps learning as browsing patterns change. It refreshes intent scores every 15 minutes, including during Black Friday, Cyber Monday, and product launches. You can use those scores to keep segments up to date as demand shifts.
What is behavioral targeting?
Behavioral targeting personalizes messages based on what shoppers do, including visit recency, return frequency, products viewed and purchases. Purchase history is commonly used for targeting, but browsing behavior adds context before a shopper has made a first purchase, when purchase data cannot yet help.
Read Klaviyo’s guide
See your first intent segments.
Connect Klaviyo and review how recent browsing activity groups your audience.
Start for free
Read the whitepaper Live in 10 minutes. Cancel anytime.